From its roots in 1963, when a small, but vocal group of retail travel agents founded the first agent-only trade association, ARTA continues to be the voice of small and independent travel agents across the country. ARTA has grown in stature from a fledgling organization to a responsible, respected, and influential advocate for the retail travel industry.
ARTA's policies are grounded in the determination that small and medium sized agencies must, and can, remain a viable component of the travel industry sales channel, regardless of the competitive pressures.
ARTA's role will be to continue the fight to ensure an equitable competitive landscape, and provide the education and training services necessary to enable the individual agent to adjust to the ongoing challenges of these ever-changing times.
ARTA is the U.S. strategic partner of the Association of Retail Travel Agents-Canada (ARTA Canada).